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Buckley London approached RBL in 2010, to create jewelled poppy brooches to help raise vital funds for the charity. Buckley London became one of the first jewellery brands to work in close partnership with The Royal British Legion and Poppy Scotland and are now an official partner of the Legion. All profits of the sale of every poppy go directly to the charity and millions of pounds have been raised to date.

The collection designed in partnership with The Royal British Legion was established in 2013 and was available online at The Poppy Shop, QVC, Marks & Spencer and H.Samuel.

This particular collection was worn by high profile public figures such as the Duchess of Cambridge, Jessica Ennis, Angelina Jolie, Jude Law, Lady Gaga and Stephen Fry, to name just a few.

In 2013, Buckley poppies raised more than £5m for the Royal British Legion. Encouraged by the success of the poppies, Adrian set up his own ABC Trust to help children in difficult circumstances around the world.


Buckley London created the Forget Me Not Brooch, which featured a delightful little bumblebee in gold and hematite. The bee had rhodium plated wings which were hand set with sparkling cubic zirconia stones. Finally, the bee holds onto the classic, blue enamelled Forget Me Not flowers, which added a pop of colour.

The Forget Me Not Children’s Hospice is a wonderful charity who care for families that have a child with a life shortening condition, aiming to make their lives a little bit easier through their support and care. They help families, through caregiving, or by providing various forms of therapy, counselling or bereavement support in their state of the art facilities.

HRH the Princess Beatrice of York, who is known for her bold fashion choices, is the Royal patron for the charity, and after visiting the hospice described it as a “magical place”.

The charity needs to raise £3.2 million each year and with only 4% of funding coming from government sources, the support of the community is essential. The Forget Me Not care team give families precious time together, doing everything they can to create special moments will be remembered always.


Buckley London unveiled a duo of exclusive daffodil brooches, in partnership with national charity Marie Curie in 2016.

The daffodil is one of the first plants to flower in spring, making it the perfect symbol for bringing life to other people through charitable giving. The brooches were available in two stunning designs which were both finished in a polished gold tone. The striking enamel brooch is intricately engraved to represent the delicate beauty and vivid colour of the daffodil flower, whilst the sparkle brooch shines bright with dozens of hand set topaz crystals. The profits from every product sold went towards providing high quality care to people with terminal illnesses in their own homes.

Jude Bridge, Executive Director Marketing, Fundraising & Public Affairs for Marie Curie said: “We would like to say thank you to Buckley London for creating these beautiful brooches in support of Marie Curie and our Great Daffodil Appeal. Every brooch that is sold will make a real difference for people living with terminal illness and their families by helping us to provide more care from our Marie Curie Nurses.”